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JEWELLERY SALES AND MARKETING

  • Concept Of Sales
  • Concept Of Marketing
  • Difference Between Sales and Marketing
  • Definiton, Approach, Focus, Process, Scope, Horizon, Priority and Identity Of Both Sales and Marketing
  • Sales VS Marketing Activities
  • Start-ups advice set for business
  • 46 real life jewellery marketing stories and suggestions
  • Jewellery research reports
  • Concept of stock turnover ratio
  • History of Indian jewellery and Indian mindset towards jewellery pan India
  • Retail store formats
  • Annual consumption of GOLD
  • Understanding a sales associate and his responsibility
  • Responsibility while making sales and add-on sales
  • General rule for customer contact
  • Customer engaging techniques
  • Factors influencing buying behaviour of customers
  • Type of customers
  • The new age customer
  • Handling customer complaints
  • Effective complaint management systems
  • Understanding common customer complaints
  • Essential steps of selling process
  • Concept of good, bad and excellent service
  • Stock management
  • Enterprenuership mentoring
  • Business guidelines and models
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 HARISON'S DELHI GEM AND JEWELLERY INSTITUTE/ DGL ASIA has been established to train and educate people and to serve the gem and jewellery industry. The institute aims to impart quality and professional training based on international standards in various fields related to the gem and jewellery trade that  will help and strengthen your long term stability in the industry.

          Being attached with gem and jewellery trade for more than 32 years, the founders  felt the need for such quality education for gem and jewellery professionals and now with the growing awareness of  this field as a career it is needed to offer quality and professional education. There are very few institutes, which train their students  based on international standards and our idea to set up such a gem and jewellery institute is to provide the same as a practical approach for today's trade.

          The international gem and  jewellery trade is today a fast paced, dynamic, technologically savvy and professionally managed industry. To keep pace with the fast changing environment and global demand for a competitive gem, jewellery and designing technology - ...

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