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A three hour focused meeting and briefing only for Senior Executives on Strategic Design and Innovation:

Design is about transformation.
Process and form. Systems for and with humans.

Design is broad. Design is everywhere.
Hence, the role and value of design may sometimes be confusing.
There is a need to build a shared language on “innovation by design” and align strategy.

We will explore design ideas, opportunities, visions and practices for relating and uncovering how
Design can engage with organisational worlds.

We will be working with a systems approach, human-centred. The design areas are often interconnected and labelled as per Interaction Design, Experience Design, Service Design, Scenario Design, Concept Design, Communication Design and Strategic Design. And there is of course “Design Thinking”.

We will work on product concepts and build prototypes.
We will translate insights and patterns into customer scenarios embodied by personas.
We will revisit design principles to ground UX action plan.

Design is a matter of tempo, tone and texture.

Eligibility: 
For Senior Executives only

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QAI is a global workforce development and consulting organization addressing the Education and Operational Excellence needs of Information Technology, Information Technology Enabled and knowledge-intensive organizations.

Established in Orlando, USA, by William E. Perry in 1980, QAI today has a global footprint with offices and subsidiaries in India, USA, China, Malaysia, Singapore and Dubai.

QAI Global Institute, the workforce development division of QAI, focuses on creating education and training products and services to address competence development, assessments and professional IT certifications. The Institute conducts industry research, houses the software QA, Testing, Business Analyst and PM Bodies of Knowledge and administers the professional certifications in these domains.

QAI Global Institute conducts instructor led trainings (ILT), career programs, exam preparatory training and certification for both individuals and organizations. QAI has trained over 170,000 individuals and certified over 40,000 professionals in over 15 countries.

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