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Masters in Business Administration with specialization in MARKETING MANAGEMENT is a two-year online PG program. Degree is awarded by Annamalai University. The program is recognized by the UGC and AICTE, and approved by the Ministry of HRD Government of India.

  • To build knowledge about different marketing functions like pricing, advertising, research, production, distribution, budgeting.
  • To introduce new concepts in advertising, marketing research and strategic management.
  • To familiarize with global marketing and modern era of marketing.
  • To show examples of how the concepts apply in the real world.

Career Prospects

A career in marketing management would involve jobs like sales, product promotion, marketing campaigns, market research, product management, distribution, client / vendor management, customer service, and such.

For an MBA in Marketing, career opportunities may typically begin with Sales and Marketing Executive role, and move through roles like Senior Sales Executive / Sales Officer / Area Sales Manager / Department Head, leading to roles like Regional Manager / Branch Manager / City Head, GM Marketing/Sales, and CEO.

Course Delivery



In the first year, there are 8 subjects:
  1. Managerial Communication
  2. Human Resource Management
  3. Marketing Management
  4. Advertising Management
  5. Principles of Management
  6. Production and Materials Management
  7. Business Mathematics and Statistics
  8. Financial Management
In the second year, there are 8 subjects:
  1. Product and Services Marketing
  2. Marketing Research
  3. Consumer Behaviour
  4. Global Marketing
  5. Sales and Distribution Management
  6. Strategic Management
  7. E-Business
  8. Business Research Methods
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Annamalai University founded in 1929, is one of the oldest Indian universities. The University’s Distance Education arm was established in 1979. With a campus in southern India spread over a thousand acres, the university opened their campus in Canada in 2005.

Accredited by the NAAC, the university is ranked world’s No. 1 in terms of “Number of Programs offered in Distance Education Mode”. It is among the top 3 Universities in India with more than 4.5 lakh students. It is ranked 3 among 100s of other universities in India for their Resources & Reach. With 49 departments of study and more than 3200 learned teaching staff, the university is growing from strength to strength, foraying into modern methods of education. The programs offered by DDE, Annamalai University are approved by the Ministry of HRD, Government of India, UGC and the Distance Education council.

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