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Module 1 — INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

  • What is Digital Marketing?
  • Evolution of Digital Media
  • Digital Marketing Ecosystem
  • Digital Marketing Process
  • Scope of Digital Marketing
  • Digital Marketing Vs Traditional Marketing
  • Web ecosystem, website, domain, sub domain
  • HTML, Word press

 

Module 2 — BUSINESS ANALYSIS FOR ONLINE MARKETING

  • Business
  • Products / Services
  • Target Customer Profiling , location
  • USP
  • Competition
  • Marketing Objectives & Budgets

 

Module 3 — WEBSITE MANAGEMENT (UI) –   ON PAGE OPTIMIZATION – PART OF SEO

(SEO FRIENDLY WEBSITE CREATION)

  • Domain Management
  • Web Hosting Management
  • Website Index
  • Concept / Positioning
  • Navigation, Layouts, color scheme, fonts
  • Call to action
  • Keywords Research from Google Keyword planner
  • Creating Mobile Friendly Website
  • Meta tags — Descriptions, Keywords, Robots, Author, Country
  • Image naming – Image descriptions ALT tag creation
  • Redirection Tags, Heading tags ( H1 to H6)
  • Anchor Text , link title
  • Content writing, SEO friendly content writing
  • Alexa

 

Module 4 — SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION

  • What is organic search?
  • What is Google Page rank and how to increase it
  • What is Back linking, Importance of back linking
  • Directory submissions, forum submission
  • Business Listing, Search Engine Submission
  • Portal Submission, Article submission
  • Press Release submission, Blog posting
  • Social Networking, social bookmarking
  • Increasing website visit through blogging, Social Media
  • Comment writing, Discussion in Forum

 

Module 5 — GOOGLE ALGORITHAMS

  • Google algorithm
  • Algorithm updates
  • When Google penalize the website
  • Google Hummingbird Algorithm
  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Google EMD Updates

 

Module 6 — BLOGGING TO GET MORE WEBSITE VISIT & BACK LINKS

  • Blogging Objectives
  • Deciding Topic of Blogging
  • Selecting the Right Platform
  • Designing Blog
  • Getting Most out of Blog

 

Module 7 — GOOGLE AD-WORDS & DISPLAY ADS (PPC)

  • Google Ad words Concept
  • Pay Per Click Overview (PPC)
  • Devising PPC Strategy
  • Google Ad-word account Set Up
  • Landing Page—UI / UX , Call to Action
  • Ad Writing Techniques
  • Setting Billing Preferences
  • Setting Up Campaign
  • Managing Different Campaign
  • Creating Ad Groups
  • Ad writing skill
  • Finalizing key words — Keywords, Negative keywords
  • Bid Management—CPA Bidding , Position Preference
  • Optimizing Quality Score
  • Click Through Rate (CTR)
  • Remarketing
  • Display & Video Formats
  • PPC Vs Google Analytics
  • Reporting system
  • Measuring ROI

 

Module 8 – GOOGLE ANALYTICS & WEBMASTER 

  • Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
  • Data Type: Dimensions Vs Metrics
  • Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
  • Tagging with your site with Google Analytics code, setting up Google analytics account
  • Filtering reports for your Business, Different Traffic, Conversion and User Engagement
  • Reports for Next Strategy
  • Other analytics – face book Analytics, You tube analytics, Twitter analytics.

 

Module 9 — SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)

  • What is social Media & its impact on business
  • Face Book — Building & Managing Fan base, Promotional Strategy
  • Facebook Marketing
  • Types of Facebook ads, Facebook ads Vs Google Ad words
  • Leveraging LinkedIn’s Professional Network
  • How to use LinkedIn for lead generation for B to B Business
  • Twitter, Instagram as a Marketing tool
  • YouTube Marketing
  • Slide share, Flicker, Google+, other social media platform
  • Real world to online socializing

 

Module 10 — EMAIL MARKETING & MOBILE MARKETING

  • Email Marketing Tool / Email marketing software
  • Creating Account for Email Marketing
  • Email Lists / data
  • Email Content – Relevance, Timing, Incentive, Creative, attributes
  • Designing Emailers, Email template model
  • Rolling Out Emailers
  • Finding Subscribers to Emailers
  • Viral emails, third party email newsletter
  • Setting up account for Bulk SMS
  • Naming the Campaign & SMS
  • SMS Content
  • WhatsApp Marketing

 

Module 11 — AFFILIATE MARKETING

  • Introduction to affiliate marketing
  • Models of affiliate marketing
  • How to generate and convert leads
  • Guide to success

 

Module 12 — EARNING THROUGH ADSENSE & BLOGGING

  • Introduction to AdSense
  • Google sharing
  • How to generate more money through AdSense
  • Professional blogging

 

Module 13 — ONLINE REPUTATION MANAGEMENT

  • Getting Started with Online Reputation Management
  • Creating online reputation
  • Listening to Online Audience
  • Establishing Reputation
  • Responding to Crisis
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HR Remedy India is a Pune based HR Consulting , Manpower Recruitment and Practical Training firm with an aim to provide value aided service to employers with in-depth understanding of their requirements. We are working as a perfect bridge between employer and employee to fulfill their needs by placing a best suitable at place. We work  for Employer as well as Employee to meet their HR functional need.

Our core philosophy is to establish stable, long term relationship with our clients , Customers by delivering high quality services. We are having dedicated teams for each client organization. With right combination of people, process, knowledge sharing and technology we provide cutting edge, outsourcing solutions; thereby ensuring significant cost saving in long term.

Get and retain quality client have always been one of the success key of any organization. We do not solely rely on the commercial databases but have strong alternate channels to get referrals. We have career guidance program which we offer complimentary to individuals.

Our process of careful evaluation tests, candidates on their technical proficiency, soft skills, fit to a company team’s culture, and willingness , time frame for finding a new position. In today’s rapidly changing environment, we are committed to providing quality and efficiency in a confidential and knowledgeable manner to each and every candidate and client. ...

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